About us

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Our mission is to change the way organisations engage with their customers.

Loyalize was founded to create a solution that bridged the growing gap between loyalty and payments innovation.

Up until recently, the loyalty journey has been complex and detached, relying on multiple systems and the issuing of plastic loyalty cards to reward customers. Loyalize is designed to directly address the frustrations experienced by retailers and customers alike,  connecting the two previously disjointed processes into a single, streamlined transaction.

With Loyalize, organisations can improve the reliability of their programmes, strengthen their customer engagement and get access to more transparent data to build more complete pictures of their customers.

With no PoS integration required, it is quick and easy to get started.

We are revolutionising loyalty and payments.


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David John


David is an experienced payments and loyalty professional, serial entrepreneur and reformed commodities trader, with vast experience supporting multinational businesses going through strategic change.

He is a mentor to a number of businesses in the Fintech space, advising and supporting with investment strategy, commercial partnerships and the design of corporate structures and governance.


Makis Saridis


Makis has an extensive track record in retail and technology. He is a serial entrepreneurial CTO, having created platforms and solutions for a number of Fintech companies.

Prior to Loyalize, Makis was Solutions & Innovations Director at Oracle, and held senior technology roles at leading retailers, including ASOS, LVMH, Kering, M&S and Sainsbury’s.


Hollie Edwards

Head of Finance

Hollie is a CIMA qualified management accountant with vast experience within retail finance. She joined global fashion leader Arcadia Group (Topshop, Dorothy Perkins, Wallis and more) as a graduate and progressed her career working across various brands within commercial finance.

Most recently Hollie was the Head of Finance for award winning music technology company Audoo.

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Karen Weech

Head of Business Development

Karen is responsible for lead generation, user-sourcing and investor outreach. She is a seasoned business development executive having previously worked with and generated significant new business for Visa, British Gas and other businesses.

She has lived and worked in New York and London, and started her career agency-side, where she led accounts including Pfizer, Disneyland Paris and Sky.


Elliott Thornhill

Business Development Manager

Elliott has over 5 years working with startups, including founding a publishing tech business that housed a digital luxury lifestyle magazine, and more recently, a digital agency for social media marketing strategies.


Elliott joined the Loyalize team in 2017 to work on social marketing and business development.



Team Manager

Reggie joined the Loyalize team in January 2020 as Team Manager and Chief Happiness Officer.

Board & Leadership

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David John

Founder & CEO

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Robert Pearson

 Board Advisor

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Steve Gray

Board Advisor

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Clive John

Advisor & Non-Executive Director

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Want to be a part of our journey?